Jacob's The Originals

MERIT Visual Effects: Single
Jacob's The Originals.png


Astatica Sdn Bhd


Mondelez Sales Sdn Bhd




The brief from the Agency was to produce a commercial which features several notable Malaysians as laser-engraved artwork on Jacob’s crackers which comes alive through stop-motion animation.


The animation for each Malaysian personalities were drawn frame-by-frame as individual 2D artwork. To keep the authenticity of the final look, we manually laser-engraved every single 1,500 Jacob’s crackers with every single frame of the animation. Then each cracker was shot frame-by-frame in sequence to achieve dynamic movements in stop-motion technique, making both the laser-engraved artwork and crackers come to life.


Agency : Leo Burnett Malaysia
Chief Creative Officer : Abraham Varughese
Executive Creative Director : Iska Hashim
Creative Group Head : David HK Tan
Art Directors : Larissa Loh, Hyrul Anuar
Copywriter : Vickknesh Raj, Poon See Hian, Amirul Aliff, Lee Pei Sien
Head of AV & Digital Content : Jennifer Hendroff
AV Producers : Phoenix Tham, Alyya Soraya
Brand Management : Sam Phillips, Lauren Ng, Aalissa Yap, Teoh Wei Zhuan
Chief Strategy Officer : Kunal Roy
Strategy Planning Manager : Dhruv Rao
PR : Edna Zacharias

Production & Post-production : ASTATICA
Director : Alvin Seah
Executive Producer : Sandra Hendroff
Assistant Director : Lim Shi Kai
VFX Artist : Aqrul Azaidi, Azam Shaukhi, Khairul Azman, Ridhwan Ghazali, Imran Haqim, Diyana Zakaria
Offline Editor : Engku Ehsan
Online Editor : Reagan Tan, Dannysh Rosli
2D Animation : Creatvtoon Studios
Photography : Wala Wala Pictures
Videographer (BTS) : Glasspencil Studios
Audio : Realtime Studios