你不知道的是

MERIT Chinese Copywriting, Content Writing & Scriptwriting: Single
Fried Chicken Cover Thumbnail.jpg

Agency

MEGA ADVERTISING SDN BHD

Client

Ministry of Primary Industries

Product/Service

Palm Oil

Brief

Palm oil is commonly used in the food industry. It’s also the ingredient that creates a crunchy, crispy texture for the final product. However, the uses of palm oil isn’t highly advertised. Therefore not many people know about the attributes of palm oil.

Solution

By mimicking the famous colonel sander’s fried chicken recipe, the importance of the ‘secret recipe’ is heavily portrayed in this video. It’s the secret kept from us since 1962, and the secret to creating a super crispy and crunchy fried chicken is heavily played in this video.

Credit

Executive Creative Director
Leister Yam

Creative Director
Alexis Keith Fernandez

Copywriter
Leister Yam

Film Director
Leister Yam

Director of Photography
Yie Win

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