Grandfather Stories

MERIT Chinese Copywriting, Content Writing & Scriptwriting: Single
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Agency

Naga DDB Sdn Bhd

Client

Digi.com

Product/Service

Telecommunications

Brief

Create a compelling Chinese New Year story, reminding people to connect to what matters most.

Solution

Where people make fun of the “grandfather stories” that they have to endure during family visits, we remind them that it is in these stories that we find our family heritage. And if we don’t keep them alive, one day they will be gone forever. The film focuses on family nicknames. They seem frivolous, sometimes silly, but in actual fact have meaning and is special to each individual.

Credit

ECD: Alvin Teoh
Deputy ECD: Paul Lim
Creative Grouphead: Andrea Yap
Head of Copy (Chinese): Raphael Ang
Head of Business Unit: Kevin Teh
Brand Director: Lim Jia Wei
Senior Brand Manager: Ng Mun Tyng
Head of Content Production: Ling Chen
Producer (Agency): Stephanie Ooi
Production House: Mojo Films
Film Director: Barney Chua
Film Producer: Fazlynne Majid
Production Manager: Scott Hashim
DOP: Jeerasak Intasa
Editor: Chang Ghee Fai
Audio House: Real Time Studios
Music Composer: Danny Lim
Sound Engineer: Rodney Thomas

 

 

 

 

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