KFC Bucket Bersama: Dialects

MERIT English Copywriting: Campaign
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Agency

Naga DDB Sdn Bhd

Client

KFC Malaysia

Product/Service

KFC Bucket Bersama

Brief

KFC Bucket Bersama has always been about bringing people together over the love of KFC. This year, the product was released during the Merdeka/Malaysia Day period. The brief was to express the narrative of inclusivity within the Malaysian context, ensuring that every citizen felt included in the messaging.

Solution

To position KFC Bucket Bersama as everybody’s bucket, we created one commercial dubbed in the 12 main dialects of each Malaysian state. Through data-driven targeting (cookies and geo-targeting), we spoke to every Malaysian netizen in their own native dialect, showing that at KFC, everyone is welcome at the table.

Credit

NAGA DDB TRIBAL

Chief Creative Officer: Alvin Teoh
Executive Creative Director: Paul Lim
Creative Director: Jeremy Yeoh, Suryadipura Salleh
Creative Group Head: Gui Jiann Rong, Naqib Shamsuri
Art Director: Sam Lai
BM Copywriter: Zhafirry Fenner Zakaria, Irfan Iskandar
Head of AV: Sharon de Silva
AV Producer: Venus Chen
Business Unit Head: Sharon Woodford
Account Director: RZ Chew
Senior Account Executive: Teh Yin Wen

Media Agency: Universal McCann
UM Vice President, Planning: Rina Low
Business Director: Clarice Lee
Senior media planner: Alexis Hong
Media planner: Lee Yan Joe
Performance Marketing Specialist: Chocky Chok
Campaign Manager: Adrian Wong

Production House: Directors Think Tank
Film Director: Tan Wei Peow
Executive Producer: Pat Singh
Producer: Gray Loi
DOP: Kah Giap
Line Producer: Alexsis
Lighting Director: Horng
Art Director: Taufiq (Seni Lab Team)
Location Manager: Sun
Makeup Artist: Ella
Wardrobe Stylist: Elaine Wardrobe team
Offline Editor: Boyd See
Post House: APV
Audio House: The Rec Room

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