Nando's Bulan BERi-BERi

MERIT English Copywriting: Campaign
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Agency

TBWA Kuala Lumpur

Client

Nando's Malaysia

Product/Service

Casual Dining Restaurant

Brief

The brand has less relevancy amongst mass Malays compared to their competitors, especially during Ramadan. Plus, many people still do not know what Nando’s stands for; PERi-PERi Chicken! So how do we create a good brand impression and relevancy during this holy month?

Solution

Ramadan is the perfect opportunity for giving back to each other. Based on this, we tie it together with brand essence of PERi-PERi and came up with Bulan BERi-BERi! We encourage people to always give no matter how big or small through different examples of BERi.

Credit

Chief Creative Officer:Gigi Lee?
Creative Director: Fazlee Sabbaruddin
Creative Group Head:HoSiew Voon
SeniorCopywriter:Kharlal Nisha
Senior Designer:Faridz Husaini?
Copywriter: Zulkhairi Zakaria
Senior AV Producer:Fabian Lum?

Managing Director Yee Hui Tsin
Business Unit Head:Judy Wong
Senior Brand Manager: Molly Ko
Account Executive:Esther Yow


Media Agency:Ampersand Advisory
Production House: Reserve Tank Production Sdn Bhd?
E. Producer: Pete Singh
Director: Zaim Rosli

Post house: Sotong Potong Studio
Post Producer: Yap Ying Ying
Offline Editor: Haren Chen
Colourist: Haren Chen
Online Artist: James Tung

Audio: Sotong Potong Studio

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