While our competitors position themselves as an enabler to your day (functional), we decided to take a different route. One that is emotional and has a strong human truth - with or without coffee, life goes on.
‘Live Your Moment’ was created. This new positioning talks about ‘life moments that deserve a coffee’. With a NESCAFE, these life moments that you choose to enjoy will be intensified.
Moving forward, this is how NESCAFE will maintain its position as the market leader. And to separate itself from an already cluttered market.
Chief Creative Officer: Abraham Varughese
Executive Creative Director: Davide Boscacci / Emir Shafri
Creative Director: Yasir Yusoff
Creative Group Head: Cherry Lee / Zahriel Yazid
Copywriter: Hairi Hashim
Art Director: Shafik Hamdi / Rachel Devadass
Designer: Afiff Razali
Client Servicing: Tania Bong / Wassim Akram