11 Finger Lickin' Good Goods

BRONZE BM Copywriting, Content Writing & Scriptwriting: Single
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Naga DDB Sdn Bhd


KFC Malaysia




KFC has called Malaysia home for 46 years. The brand’s heritage is uncontested by any of its competitors. To most Malaysians, KFC means something to them. But to the youth, KFC is seen as an old brand. How do we make the youth of Malaysia feel proud to associate themselves with KFC?


In celebration of Malaysia Day, KFC turns its heritage into a fashion statement to win over the Malaysian youth. KFC collaborated with homegrown streetwear brand, Pestle & Mortar Clothing to create 11 Finger Lickin’ Good Goods - a collection that celebrates the collision of culture between KFC and Malaysia. Every piece of the collection told a story of heritage in a contemporary fashion - and so did the film. This film was shot with no storyboard so that the real essence of Malaysia could be captured. Every scene showcases the collection with various cultural backdrops across the country as the fashion runway. Even the music was designed to reflect the fusion between classic Malaysian and modern beats. All in all, the film evoked a sense of pride for KFC and Malaysians.


Naga DDB Tribal

Chief Creative Officer: Alvin Teoh
Executive Creative Director: Paul Lim
Creative Director: Jeremy Yeoh, Suryadipura Salleh
Creative Group Head: Rachel Hoo, Gui Jiann Rong, Naqib Shamsuri
Senior Copywriter: Candice Chhoa
Art Director: Bobby Lai, Sam Lai
BM Copywriter: Zhaffiry Fenner Zakaria
Head of AV: Sharon de Silva
AV Producer: Lee Boon Hsin
Business Unit Head: Sharon Woodford
Account Director: RZ Chew
Senior Account Manager: Brian Khoo

Pestle & Mortar Clothing

CEO and Founder: Hugh Koh
Business Lead: Lim Fei Xiang
Creative Lead: Jack Gan
Sales & Partnership Lead: James Adam Tang
Partnership & Marketing: Sakti Kana
Communications: Lucas Lau

Directors Think Tank

Film Director: Carolyn Chon
Executive Producer: Pat Singh
Producer: Sare Raman
DOP: Sam Koay
Film Editor: Kalidazz Chandra
Post Production: Asia Pacific Videolab
Audio Production: 1Hundred Studios