WanitaBesi

BRONZE BM Copywriting, Content Writing & Scriptwriting: Single
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Agency

Grey Worldwide Sdn Bhd

Client

Pantene

Product/Service

FMCG

Brief

Utilise Pantene’s new brand ambassador - Yuna under the global brand platform of ‘Strong is Beautiful’

Solution

A unique Malaysian interpretation of ‘Strong is Beautiful’ - Wanita Besi (meaning Iron Lady) We re-told Yuna’s life story, alongside other Malaysian Influencers, to create an inspirational story for all Malaysian women,  Redefine the insult, Wanita Besi (iron lady) a slur used to defeminise women, into a symbol of strength and empowerment.Central to the film is the music - we took a nursery rhyme that every child grows up with ‘Bangun Pagi’  and rescored and re-wrote the last verse of lyrics - turning it into an anthem of strength for all women

Credit

Grey Team
Graham Drew, Executive Creative Director
Andrew Fong, Creative Group Head
Jo Yau, General Manager
Brendan Low, Copywriter
Sandy Ng, Art Director
Suzy Chiang, Producer


Huma Qureshi, Regional Director PR Corp Comms APAC
Cedric Wceke, Regional Corp Comms Executive APAC

Production Team
Think Tank Directors Sdn Bhd

Post Production
VHQ Post (KL)

Sound Production
Fuse Asia Sdn Bhd

 

 

 

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