Watsons Happy Beautiful Year

MERIT Film Direction: Single
Watsons Happy Beautiful Year - Cover.jpg
Watsons Happy Beautiful Year.png

Agency

Naga DDB Sdn Bhd

Client

Watsons Malaysia

Product/Service

Watsons Malaysia

Brief

Chinese New Year content requires extra effort to stand out. In a social space crowded with content over the festive period, Watsons wanted a film that went deeper than their previous years of creating mere song and dance.

Solution

We created a festive film that talked about family values and the age-old problem of sibling rivalry. It is a common phenomenon - amidst the pleasantries and celebration, passive aggressive competition takes place. Our message was to put differences aside in order to look good and feel great - reinforcing Watsons’ brand values.

Credit

ECD: Alvin Teoh
Deputy ECD: Paul Lim
Associate Creative Director: Leong Sook Leng
Creative Group Head: Andrea Yap
Art Director: Lim Siew Yin (Yiinz)
Head of Copy (Chinese Division): Raphael Ang
Chinese Copywriter: Yvonne Tan
Head of Content Studio: Chen Lee Ling
Producer: Stephanie Ooi
Head of Brand Management: Kevin Teh
Brand Executive: How Seok Sim
Production House: Graph Studio
Executive Producer: Kenneth Lim
Film Director: Derrik Yaw
Producer: Kit Yee
Editor: Jawagar Samidurai
Audio House: TwoAM Music Studios
Music Composer: Ang Chee Ciang

 

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