Friso Gold - Malaysia's 1st Augmented Reality Farm

MERIT User Experience & Journey Design
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Havas Immerse Sdn Bhd


Friesland Campina Malaysia


Mobile First Augmented Reality Website


Malaysian adults spend about 14 hours a day on their phones. Malaysian kids spend up to 6 hours. This means parents and kids are on separate screens, in two separate worlds. How do we bring them together?


Malaysia’s First Augmented Reality Farm. An AR experience, consciously built as a mobile first site rather than an app for optimum accessibility which allowed parents and kids to turn any room in their home into our dairy farm.


Chief Creative Officer: Kerry Khoo
Account Director: Jamie Lioh
Creative Group Head - Video: Tan Kok Huat
Creative Group Head - Interactive: Allen Liew
Art Director: Yap Siew Wei, Edwin Ng
Copywriter: Paulina Fernandez
Developer: Chan Zhou Hua
Account Executive: Soo Kah Hei