The work started as an idea to promote a copywriting class. After which, it became a project in copywriting classes conducted by Mr Edward Ong. Participants were asked to rewrite/ reinterpret the famous lullaby in their own way. These stories were later compiled, and edited by Mr Edward Ong.
We presented the idea of a story exhibition to the organizers of Gallery Weekend KL. Together with ThinkCity, we launched the work at Ruang, 2 Hang Kasturi in November 2018.
Executive Creative Director: Edward Ong
Writer: Edward Ong, Kate Ng
Art Director: Huruf
Case study board assemblywoman: S Sangeetha
Production house: Ignition Graphic Production
Sponsors: ThinkCity, SixtyMac Production