Belief Creates

MERIT Art Direction: Campaign
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Agency

Naga DDB Sdn Bhd

Client

4A's

Product/Service

Industry Governing Body (Advertising)

Brief

Incite curiosity and interest for the Kancil Festival.

Solution

With the intention of generating the feel of a creative buzz that would draw participation, we gave the event an identity that closely resembles a movie festival. This was further emphasised with RexKL being the choice for the venue.

So, a series of ‘movie posters’ were created across all genres, featuring the Kancil as the protagonist. As the Kancil is often portrait as a meek and nimble, yet quick-witted character in Malaysian folklore, it was the perfect icon for our blockbuster posters.

Carrying the theme “Belief Creates”, the Kancil representations communicated the concept of belief being the catalyst that drives ambition, and pushes the spirit of creativity to go beyond boundaries. This was the key principle depicted in each of the movie posters.

Credit

Chief Creative Officer: Alvin Teoh
Associate Creative Director: Azman Majid
Creative Group Head: Rachel Hoo, Erman Basiron, Chris Chong
Art Directors: Sam Lai, Wong Jiin Jiek, Lim Bee Yong, Ng Kok Wang, France Chai, Hafiz Mansor
Head of Copy: Farid Ajlan, Derek Yeo
Senior Copywriter: Candice Chhoa, Nursuhaila Sukri
Copywriter: Shaiha sazali, Justice Khor, Wong Jiin Jiek
Print Producer: Chris Chan, Yuen Hong

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