A Billion Dollar Christmas

SILVER Best small-scale brand experience & activation campaign
ABillionDollarChristmasThumbnail.jpg
ABillionDollarChristmasShop.jpg
ABillionDollarChristmasStandee.jpg
ABillionDollarChristmas.jpg
ABillionDollarChristmas3.jpg
ABillionDollarChristmas4.jpg
ABillionDollarChristmas2.jpg
ABillionDollarChristmas1.jpg

Agency

Lucideas Creative Sdn Bhd

Client

Lucid Retail Sdn Bhd

Product/Service

Retail

Brief

To create a “Malaysian” Christmas campaign on a budget that will promote sales at the newly opened shop and to create awareness for the brand APOM (A Piece of Malaysia) as a bold and witty brand that makes gifts and products about the Malaysian culture.

Solution

Malaysians in general were furious to find out the dealings that have been going on with Jho Low and the 1MDB scandal. As a bold and syok sendiri brand about Malaysia, a cheeky topical Christmas campaign was created to ease the fury of our fellow Malaysians during this holiday season. A Billion Dollar Christmas was born.

Credit

ECD : Kelvin Long
Creative Director : Chantelle Teoh
Account Director : Joanne Yong
Copywriter : Muhammad Thaqif, Kelvin Long, Chantelle Teoh
Art Director : Muhammad Thaqif
Designer : Muhammad Thaqif, Alia Tajudin

Share