Good Luck Is Mudah

BRONZE Best use of direct & promo (digital-led)
Good Luck Is Mudah.jpg
Good Luck Is Mudah.png


IF Interactive Sdn Bhd



Online classified


Every Chinese New Year, Feng Shui masters tell millions what to get or give away for more prosperity. And the best place to follow their advice is, Malaysia largest marketplace. Was there a way for us to capitalise on this insight?


We came out with Good Luck Is Mudah: A series of zodiac advice featuring Feng Shui tips with a twist. They all had links to relevant listings on 

The tips were delivered by 1 of 24 characters through a wacky video containing a list of things people should get rid of, or find, on Mudah for a better year ahead; each customised to the user’s birth year.

These tips could also be downloaded and sent to another zodiac-animal buddy. To share prosperity. And easy tips for a better year, with


Sanyen Liew, Executive Creative Director
Chinwei Wong, Associate Creative Director
David Lim, Senior Copywriter
Celine Chung, Art Director
Faizal Azlan, Art Director
Stephanie Wong, Designer
Jean Tang, Client Services Director
Sharon Hew, Associate Account Director
Sinwah Lee, Brand Manager
Saiful Yusoff, Technical Manager
Amirul? Sukemi, Programmer