CIMB Bank - Sound of A Nation

MERIT Data-enhanced creativity
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Agency

GEOMETRY GLOBAL SDN BHD

Client

CIMB Bank Berhad

Product/Service

Consumer Banking

Brief

To celebrate the diversity of our nation, we reached out to individual Malaysians and created a campaign called “SOUND OF A NATION”, an original musical composition where every melody on every musical instrument was sourced from facial recognition data of every day Malaysians. An idea that reinforces CIMB’s image as supporter of Malaysian diversity, and just as importantly, an idea that the nation can proudly own.

Credit

Chief Executive Officer: Kenny Loh
Executive Creative Director: Michael Fillon
Creative Director: Phoecus Lee
Brand Experience Architect: Joseph Laihee
Head of Design: Wendy Chiu
Interface Team Lead: Yeo Chin Ling
Senior Web Developer: Jason Lee
Designer: Fareez Shahrizad
Senior Copywriter: Darren Chia
Group Managing Director: Jason Wong
Head of Brand: Ian Choe
Associate Account Director: Beverly Ong

 

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