Friso Gold - Malaysia's 1st Augmented Reality Farm

MERIT Best use of web platforms
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Agency

Havas Immerse Sdn Bhd

Client

Friesland Campina Malaysia

Product/Service

Mobile First Augmented Reality Website

Brief

Malaysian adults spend about 14 hours a day on their phones. Malaysian kids spend up to 6 hours. This means parents and kids are on separate screens, in two separate worlds. How do we bring them together?

Solution

Malaysia’s First Augmented Reality Farm. An AR experience, consciously built as a mobile first site rather than an app for optimum accessibility which allowed parents and kids to turn any room in their home into our dairy farm.

Credit

Chief Creative Officer: Kerry Khoo
Account Director: Jamie Lioh
Creative Group Head - Video: Tan Kok Huat
Creative Group Head - Interactive: Allen Liew
Art Director: Yap Siew Wei, Edwin Ng
Copywriter: Paulina Fernandez
Developer: Chan Zhou Hua
Account Executive: Soo Kah Hei

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