The Secret Tale of the Mighty, Mini PERi-PERi

SILVER Digital & Interactive Design
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Nando's Mighty, Mini PERi-PERi_5.5_Digital Interactive Design.jpg

Agency

TBWA Kuala Lumpur

Client

Nando's Malaysia

Product/Service

Casual Dining Restaurant

Brief

People love their Nando’s PERi-PERi sauce. But with copycats from competitors, Nando’s needed to raise awareness on what makes the chillies in Nando’s PERi-PERi so special. Problem is, how can we get young people interested, when attention spans are getting shorter and shorter?

Solution

We created an interactive storybook about a mighty, mini PERi-PERi chilli warrior, that brought the fiery heart, soul and spirit of Nando’s to life. To reach our audience, we featured it on Facebook and Instagram as a targeted Instant Experience, designed for their mobiles, where they spend time most. Targeting them based on age, profile and interest.

The story was written in short lively sentences with eye-catching visuals, encouraging readers to swipe from one frame to the next. A seamless, but effective touch to help capture attention, even on-the-go.

How it works:
1. When targeted users click on the Facebook Ad it will open the Instant Experience.
2. On the ad, they can experience the story by swiping through frames or tilting to view 180 degree scenes.
3. At the end, users will be directed to the Nando’s website to find out more about the fiery PERi-PERi chilli.

The Result? 1,458,030 impressions, 9110 post conversations and 13,367 clicks. All in just one week and

Credit

Chief Creative Officer: Gigi Lee
Creative Group Head: Ho Siew Voon
Creative Lead, Senior Copywriter: Kharlal Nisha
Art Director, Designer, Illustrator, Typographer: Olivia Ariferiani
Junior Copywriter: Adelle Adrian

Designer: Anlyne Chen
Senior AV Producer: Fabian Lum
Production: TBWAMake
Animator: Ken Foong

Strat Planning: Nazirah Ashari

Managing Director Yee Hui Tsin
Business Unit Head: Judy Wong

Senior Brand Manager: Molly Ko
Account Executive: Esther Yow


Media Agency: Ampersand Advisory

Production House: KF Production, TBWAMake
Audio House: GT Records

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