Belief Creates Freedom from Stupidity

MERIT Poster design
KANCILS2019_ Kancil Creates Freedom from Stupidity.jpg

Agency

Naga DDB Sdn Bhd

Client

4As

Product/Service

Industry Governance Body (Advertising)

Brief

Incite curiosity and interest for the Kancil Festival.

Solution

With the intention of generating the feel of a creative buzz that would draw participation, we gave the event an identity that closely resembles a movie festival. This was further emphasised with RexKL being the choice for the venue.So, a series of ‘movie posters’ were created across all genres, featuring the Kancil as the protagonist. As the Kancil is often portrait as a meek and nimble, yet quick-witted character in Malaysian folklore, it was the perfect icon for our blockbuster posters.Carrying the theme “Belief Creates”, the Kancil representations communicated the concept of belief being the catalyst that drives ambition, and pushes the spirit of creativity to go beyond boundaries. This was the key principle depicted in each of the movie posters.

Credit

Chief Creative Officer: Alvin Teoh
Copywriter: Audrey Wong
Art Director: Yeo Lee Kee
Print producer: Chris Chan, Yuen Hong

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