KFC Health Enthusiasts

GOLD Best use of radio: Campaign
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KFC Health Enthusiasts .png


Naga DDB Sdn Bhd


KFC Malaysia


KFC Zinger Double Down


KFC Malaysia needs to launch their most sinful burger, KFC Zinger Double Down. It’s meat on meat on meat. However, healthy living has never been more popular in Malaysia. How can we make an indulgent burger like KFC Zinger Double Down appealing when healthy living is on the rise?


We did what no fast food brand has dared to in the region. KFC encouraged people to exercise and eat healthy. Because if you can’t beat them, join them. We launched a series of relatable radio ads to motivate listeners to live healthy. Each script was crafted to remind them the reason behind their efforts - to get the ultimate reward, the KFC Zinger Double Down.



Chief Creative Officer: Alvin Teoh
Executive Creative Director: Paul Lim
Creative Director: Suryadipura Salleh, Jeremy Yeoh
Creative Group Head: Rachel Hoo
Senior Copywriter: Candice Chhoa, Paul Lim
Head of AV: Sharon de Silva
Senior AV Producer: Venus Chen
Business Unit Head: Sharon Woodford
Account Director: RZ Chew
Senior Account Manager: Brian Khoo
Senior Account Executive: Tan Kel Vin

VO Talent: Jay Sheldon