Celebrity

SILVER Best use of radio: Single
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Agency

Naga DDB Sdn Bhd

Client

Panasonic Malaysia

Product/Service

Panasonic Shower

Brief

We were tasked to promote the Panasonic Home Shower Jet Pump Series on radio. Its unique features include a booster pump that ensures a steady flow of high-pressure water with minimal noise.

Solution

Efficient water pressure means a good shower. A good shower relaxes the body and mind. It’s a place where we reflect, imagine and fantasize about a better version of ourselves. Based on this insight we created a series of radio scripts that demonstrates how a good shower can make your imagination wander. With the Panasonic Home Shower Jet Pump Series, everybody can be a somebody in the shower.

Credit

NAGA DDB TRIBAL

Chief Creative Officer: Alvin Teoh
Executive Creative Director: Paul Lim
Creative Director: Jeremy Teoh, Suryadipura Salleh
Creative Group Head: Rachel Hoo
Senior Copywriter: Candice Chhoa, Rachel Hoo
Head of AV: Sharon de Silva
Associate Account Director: Janice Lim
Senior Account Executive: Jaden Teoh

VIZEUM MEDIA

Senior Media Manager: Toh Chyilin

CANANG STUDIO

Producer: Joanne Pereira, Jenny Ho
Sound Engineer: Lim Xinrou
VO Talent: Jay Sheldon, Sharon de Silva

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