Naga DDB Sdn Bhd
KFC Malaysia
KFC Zinger Double Down
KFC Malaysia needs to launch their most sinful burger, KFC Zinger Double Down. It’s meat on meat on meat. However, healthy living has never been more popular in Malaysia. How can we make an indulgent burger like KFC Zinger Double Down appealing when healthy living is on the rise?
We did what no fast food brand has dared to in the region. KFC encouraged people to exercise and eat healthy. Because if you can’t beat them, join them. With only RM24k, we launched a series of webfilms that reflect the current food trend in Malaysia. The camera pans through a forest of fresh greens - showing people what they think they want to eat - before revealing the KFC Zinger Double Down - what they really want to eat. Each script was crafted to speak to different groups of people using the same footage.
NAGA DDB TRIBAL
Chief Creative Officer: Alvin Teoh
Executive Creative Director: Paul Lim
Creative Director: Suryadipura Salleh, Jeremy Yeoh
Creative Group Head: Rachel Hoo
Senior Copywriter: Candice Chhoa
BM Copywriter: Suryadipura Salleh, Candice Chhoa
Art Director: France Chai
Head of AV: Sharon de Silva
Senior AV Producer: Venus Chen
Business Unit Head: Sharon Woodford
Account Director: RZ Chew
Senior Account Manager: Brian Khoo
Senior Account Executive: Tan Kel Vin
D1 PRODUCTION
Film Director: Dick Chua
Film producer: Jorene Chew
Director of Photography: Kenz Koh
Art Department: Eddy Sih
Food Stylist: Maria & Yin Ling
Posthouse: Asia-Pacific Videolab
GT RECORDS
Producer: Anand Shashidharan
Music Composer: Chin Jim Khim
Sound Engineer: Shaktyvel Neelamekan
VO Talent: Suryadipura Salleh
