KFC Original Series

BRONZE Film (Broadcast & Cinema): Campaign
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Agency

Naga DDB Sdn Bhd

Client

KFC

Product/Service

KFC

Brief

In the tail end of 2018, KFC outlets faced a nationwide backlash due to price hikes. To mitigate the negative sentiments, KFC requested a social media campaign that would help increase brand love and positive engagement.

Solution

The mission was to remind our audience about their love for KFC and everything the brand stands for - and we knew this story could be found in our social data. And we landed on the most obvious data everyone ignores: comments and tweets.

Using a set of social listening tools, we combed through our social data to find unique and interesting comments/tweets surrounding the KFC brand that could be used to create a powerful brand story. The best ones were turned into actual short films with each given a different genre treatment based on its respective content and lingo.

The final campaign consisted of a series of short films based on real comments and tweets, with the original authors featured at the end of each film.

Credit

Chief Creative Officer: Alvin Teoh
Executive Creative Director: Paul Lim
Creative Director: Jeremy Yeoh, Suryadipura Salleh
Creative Group Head: Naqib Shamsuri, Gui Jiann Rong, Rachel Hoo
Business Unit Head: Sharon Woodford
Account Director: RZ Chew
Senior Brand Executive: Eugene Ong
Head of AV: Sharon De Silva
AV Producer: Rosa Check
Film Director: P Prem Anand Pillai
Post Production: Sotong Potong
Audio Production: Real Time Studios

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