Maxis Endangered Malaysians

SILVER Kancil for Good: Film & Branded Content
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Agency

Ensemble Worldwide

Client

Maxis Broadband Sdn Bhd

Product/Service

Maxis

Brief

National Day is a time of celebration for the people of Malaysia. Especially now, when people power managed to create a change in government for the first time. But in this time of hope, there is still a group of Malaysians who are marginalised, oppressed and hunted: The Endangered Malaysians. How could we make their plight heard?

Solution

We shifted the celebration from people, to Malaysia’s endangered animals instead. An experiential journey which brought the plight to life, inviting everyone to recognize and speak up for their fellow Malaysians.

Credit

ECD: ensemble worldwide

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