WanitaBesi

MERIT Kancil for Good: Film & Branded Content
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Agency

Grey Worldwide Sdn Bhd

Client

Pantene

Product/Service

FMCG

Brief

Historically, all of the Malaysian brand work had remained in the product-centric interpretation of ‘Strong is Beautiful’ - focusing only on strong, shiny hair.  However, in 2018 a new regional client from P&G wanted to bring more culturally relevant work to the platform to gain traction within pop culture.

Credit

Grey Team
Graham Drew, Executive Creative Director
Andrew Fong, Creative Group Head
Jo Yau, General Manager
Brendan Low, Copywriter
Sandy Ng, Art Director
Suzy Chiang, Producer


Huma Qureshi, Regional Director PR Corp Comms APAC
Cedric Wceke, Regional Corp Comms Executive APAC

Production Team
Think Tank Directors Sdn Bhd

Post Production
VHQ Post (KL)

Sound Production
Fuse Asia Sdn Bhd

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