re:cover

BRONZE Art Direction: Single
recover1.jpg

Agency

TBWA Kuala Lumpur

Client

Cooler Lumpur Sdn Bhd

Product/Service

Music / Entertainment

Brief

How can we bring attention to local classic albums at a time when people are focusing on foreign vinyls, allowing them to be collected by young music collectors (aged 21-45 years) in Malaysia?

Solution

Introducing re:cover, a design project that gave classic Malaysian albums a modern and current look – thus making it cool among the young music collectors.

For P. Ramlee’s album design, we wanted to bring out the glitz and glamour he is often associated with. To do this, we chose a reflective material to represent him being constantly in the limelight. A double quaver represented his signature moustache and love for music. Finally, we kept the illustration simple, and used a monochromatic colour scheme as an homage to his movies and concert footages, which were in black and white.

The re:cover project was endorsed by the Recording Industry Association of Malaysia (RIM).

Credit

Chief Creative Officer : Gigi Lee
Creative Director : Fazlee Sabbaruddin
Copywriter : Carmen Cheong
Art Director :  Chang Chun Boon
Designer : Chang Chun Boon
Typographer :  Chang Chun Boon          
Illustrator :  Chang Chun Boon          
Chairman : Sa’ad Hussein
Managing Director: Hui Tsin Yee
Senior Account Manager : Pauline Teoh
Head of Studio & Production : Andy Ng

 

 

 

 

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