TBWA Kuala Lumpur
Loob Holding Sdn. Bhd.
After a phase of challenges, Tealive has successfully established its business momentum due to the support of its fans. How do we show our appreciation to them?
We created a series of cup sealers with cheeky tongue and mouth illustrations to spread smiles to people. The moment they poke their straw into the open mouths and take a sip, they would be greeted with the funny sensation of going mouth-to-mouth with a quirky, colourful character. This simple design helped to turn everyday bubble tea into a catalyst of happiness for Tealive drinkers everywhere.
Chief Creative Officer : Sa’ad Hussein / Gigi Lee
Managing Director : Yee Hui Tsin
Creative Director: Fazlee Sabbaruddin
Designer: Faridz Husaini, Amirul Halim,
Senior Art Director: Siew Voon Ho
Art Director: Suki Chuah
Associate Brand Director: Nur Iman Omar
Brand Manager: Denise Lee