BOH Tales

Agency

M&C Saatchi (M) Sdn Bhd

Client

BOH Plantations Sdn. Bhd.

Product/Service

BOH Herb & Fruit Infusion Tea

Brief

BOH Plantations Sdn. Bhd. wanted to promote and re-introduce its BOH Herb & Fruit Infusion Tea – a less popular variant within its wide range of products. So, they tasked the agency to come up with a creative sampling exercise that will encourage the typical green, yellow or black tea drinkers to consider and give BOH’s unique flavoured tea a try.

Solution

More than tea, Malaysians love an epic story. One that will transport them to unimaginable adventures. Armed with that insight, we set out to turn tea time with BOH Herb & Fruit Infusion Tea into an equally epic experience through multi-sensory storytelling.So, we created “BOH Tales: Planet Home” a tea tasting box set that comes with an awesome tale you can enjoy while you sample every flavour of BOH Herb & Fruit Infusion Tea. The box set tells the story of Beau (BOH), an intrepid space traveller on a mission to find a new home planet. Each chapter within the tale is inspired by the unique flavours of the variant and are also accompanied with exquisite illustrations, immersive sound design and narration – a true multi-sensory experience!All you have to do is remove and brew the tea pack from the first Chapter, then scan the revealed QR code to launch the story on a mobile device. Plug in your earphones and enjoy the chapter as it is narrated to you. Then just repeat t

Credit

Executive Creative Director: Marzuki Maani

Creative Director: Yee Wai Khuen

Copywriter: Leonard Leao

Art Director: Nelson Tse, Zen Ngan

Account Manager: Au Tzi-Hua, Shakina Abul Hassan

Illustrator: Nelson Tse, Hafidz Shabri

Designer: Nelson Tse

Print Producer: Chan Kwai Pan

Special Effects Company/ Visual Effects/ Animator/ Computer Artist: Adhi Firdausi

Sound Production Company: Two AM Music Studios