The Unforgettable Raya Song

BRONZE Best use of branded audio content: Single


Fishermen Integrated


Sun Life Malaysia




During Hari Raya, many brands focus only on the celebration. But as an insurance company, Sun Life Malaysia is in the business of getting people prepared for life. So we focused on the Hari Raya preparations instead, which is just as important too. Especially with a million things to prepare for, it’s hard to remember everything.


Introducing The Unforgettable Raya Song. It’s a song. It’s a checklist. It’s the unforgettable reminder for the raya preparations. Designed with a catchy tune and lyrics crafted as a checklist covering various categories like food, clothes, travel and even insurance renewals. The song led viewers to a site to download the song and find out more about Sun Life Malaysia’s insurance plans.


Executive Creative Director:  Andrew Tan, Adam Miranda
Copywriter: Debbie Goh
Art Director: Elaine Liao
Production House: Graph Studio Sdn Bhd
Film Director: Derrik Yaw
Producer: Kenneth Lim
Director Of Photography: South Ong
Art Director (Production): Yong Kit Yee
Film Editor: Jawagar Samidurai
Production Asst: Ashley Andrew Massang, Adrian Wei Kit
Make Up Style: Sophia Ang
Sound House: Grand Theft Records
Composer: Clinton Liew Daryl Diengdoh
Managing Director: Mark Darren Lee
Group Client Services Director: Joyce Gan
Head of Analytics and Optimisation: David Alan Bates
Digital Manager: Joshua Desmond,
Social Media Executive: Jazreena Rafiq
Web Developer Analyst: Jasper Yong, Aqilah Fatin