Pizza Charts

MERIT Best use of Targeting, Insights and Personalisation
Pizza Charts.jpeg

Agency

Mediabrands Content Studio

Client

QSR Brands

Product/Service

Pizza Hut

Brief

As a brand that sells food, we wanted to contribute for World Hunger Day. We realised there are tons of world hunger facts that go unnoticed.

Solution

So for World Hunger Day, we turned these facts & data into pizza charts and transformed Pizza Hut’s online menu! We then served them to a captive audience that spends about 4 minutes and 25 seconds on the Pizza Hut app and leveraged on their hunger to empathise with the hungry.

Credit

Executive Creative Director: MUN
Creative Director: Ng Bee Nee
Creative Group Head: Nikki Chong
Art Director: Christopher Ongkowidjojo, Nikki Chong, MUN
Copywriter: Adora Roslan, Ng Bee Nee
Business Director: Rena Tay
Brand Director: Lim Xin Ee
Producer: Betsy Hee
Studio & Traffic Director: Jeremy Lim

Production Company: Studio 20Twelve

Client: Emily Chong, Adam Tan, Muhaini Ghazali