Heavy Metal Deeds: Sabar/Telefon/Isyarat

MERIT BM Copywriting: Campaign


Naga DDB Tribal Sdn Bhd


QSR Stores Sdn Bhd


KFC Nacho Cheezy Crunch


To introduce and raise awareness for KFC’s new limited time offer – the KFC Nacho Cheezy Crunch. Coated with nacho flakes, the product is fiercely crunchy on the outside, yet it’s tenderly delicious on the inside.


We built a story that highlighted the product’s character of ‘Fierce on the outside, Tender on the inside’. To illustrate the juxtaposition, we used heavy metal vocals and music to deliver a series of caring road safety messages.


Executive Creative Director: Alvin Teoh, Paul Lim
Creative Director: Suryadipura Salleh, Jeremy Yeoh
Copywriter: Lysha Zulkifly, Izzul Iqram, Ng Ka Chi
Business Unit Head: Sharon Woodford
Account Director: RZ Chew
Senior Account Executive: Eugene Ong
Account Executive: Edwin Chen, Vivien Hon
Senior Strategist: Joanna Dorai
Head of AV: Sharon De Silva
AV Producer: Chris Lau

Audio Production: Canang Studio
Producer: Joanna Pereira
Music Composer: Khoo Kay Hean
Sound Designer: Shah Haron
Vocalist: Sean Wong
Announcer: Picky Tong

Client: Evelyn Ng