Nando’s - Sogo Relaunch

MERIT English Copywriting
Nando's_ Sogo Relaunch (Copywriting).jpg

Agency

TBWA Kuala Lumpur

Client

Nando's Chickenland Malaysia

Product/Service

Casual Dining Restaurant

Brief

To create something we can hand out at outlets, LRT stations, and all other places that talks about the Nando’s Sogo Relaunch while mentioning other offers.

Solution

We created a mock newspaper which features our beautifully refurbished Sogo outlet. We created articles and ads following the format of an actual newspaper. Features talks about the newly refurbished outlet, Crosswords Puzzles with our products part of it, ads of our Nando’s products, and more.

Credit

Chief Creative Officer: Gigi Lee
Creative Group Head: Hex Ng
Art Director: Olivia Ariferiani
Copywriter: Carmen Cheong, Wesley Jon
Designer: Caroline Geoh
Business Unit Head: Judy Wong
Senior Brand Manager: Molly Ko
Nando’s Marketing Director:        Chai Hui Fung
Nando’s Senior Brand Manager:    Elaine Chiew

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