TBWA Kuala Lumpur
Cooler Lumpur Sdn Bhd
Music / Entertainment
How can we bring attention to local classic albums at a time when people are focusing on foreign vinyls, allowing them to be collected by young music collectors (aged 21-45 years) in Malaysia?
Introducing re:cover, a design project that gave classic Malaysian albums a modern and current look – thus making it cool among the young music collectors. The albums presented in the project had to look distinctive, each with a story to tell, and is reflective of the artist, song, or theme of each album.
A simple illustration style represented his unfussy but evergreen songs. A double quaver for his signature moustache and love for music, and a monochromatic colour scheme was an homage to his movies and concert footages, which were in black and white. These were laid over a reflective material, which represented the glitz he is associated with.
Wings, one of Malaysia’s most loved rock bands, is known for the melodic guitar solos. This was reflected in the fluid illustration style, filled with soft wavy lines and no hard edges.
The patterns represented the different textures of each song, tight straight lines for the heavy and gritty songs, and loo
Chief Creative Officer : Gigi Lee
Creative Director : Fazlee Sabbaruddin
Copywriter : Carmen Cheong
Art Director : Faridz Husaini, Chang Chun Boon, Olivia Ariferiani,
Designer : Faridz Husaini, Chang Chun Boon, Olivia Ariferiani, Amirul Halim, Liyana Azwa,
Typographer : Faridz Husaini, Chang Chun Boon, Olivia Ariferiani, Amirul Halim, Liyana Azwa,
Illustrator : Faridz Husaini, Chang Chun Boon, Olivia Ariferiani , Amirul Halim , Liyana Azwa
Chairman : Sa’ad Hussein
Managing Director: Hui Tsin Yee
Senior Account Manager : Pauline Teoh
Head of Studio & Production : Andy Ng