BOH Tales

MERIT Art Direction: Single


M&C Saatchi (M) Sdn Bhd


BOH Plantations Sdn. Bhd.


BOH Herb & Fruit Infusion Tea


BOH Plantations Sdn. Bhd. wanted to promote and re-introduce its BOH Herb & Fruit Infusion Tea – a less popular variant within its wide range of products. So, they tasked the agency to come up with a creative sampling exercise that will encourage the typical green, yellow or black tea drinkers to consider and give BOH’s unique flavoured tea a try.


More than tea, Malaysians love an epic story. One that will transport them to unimaginable adventures. Armed with that insight, we set out to turn tea time with BOH Herb & Fruit Infusion Tea into an equally epic experience through multi-sensory storytelling.So, we created “BOH Tales: Planet Home” a tea tasting box set that comes with an awesome tale you can enjoy while you sample every flavour of BOH Herb & Fruit Infusion Tea. The box set tells the story of Beau (BOH), an intrepid space traveller on a mission to find a new home planet. Each chapter within the tale is inspired by the unique flavours of the variant and are also accompanied with exquisite illustrations, immersive sound design and narration – a true multi-sensory experience!All you have to do is remove and brew the tea pack from the first Chapter, then scan the revealed QR code to launch the story on a mobile device. Plug in your earphones and enjoy the chapter as it is narrated to you. Then just repeat t


Executive Creative Director: Marzuki Maani
Creative Director: Yee Wai Khuen
Copywriter: Leonard Leao
Art Director: Nelson Tse, Zen Ngan
Account Manager: Au Tzi-Hua, Shakina Abul Hassan
Illustrator: Nelson Tse, Hafidz Shabri
Designer: Nelson Tse
Print Producer: Chan Kwai Pan
Special Effects Company/ Visual Effects/ Animator/ Computer Artist: Adhi Firdausi
Sound Production Company: Two AM Music Studios