Mantra Experiential Sdn Bhd
SCORE Run Series
The running industry has grown immensely competitive throughout the years. A whole new approach was necessary to market the SCORE Run brand to achieve top of mind awareness among regional audiences and to take it to the next level.
We launched SCORE Virtual Race. A series of themed virtual races with no fixed dates and no fixed running routes. Once registered runners could complete their runs anytime and anywhere, just by recording their results on GPS enabled running apps on their smartphones. They then submitted their results via the website and were rewarded with a variety of creative medals. The virtual races were held monthly to sustain brand awareness. The idea behind it was to offer flexibility and convenience. As a result, we affordably spread the SCORE name across the region.
Creative Director: Teng Ing Siong
Art Director: Raja Mohd Yamani, Mexi Ng, Jino Kwee, Loo Yong Hui, Razi Shahriman
Account Servicing: Yau Yu Jing
Copywriter: Linda Wong, Sangeeta Harris, Timothy Soo, M Ishtiaque Hossain
3D Designer: Hong Yen Lee