Real Feels

MERIT Best use of direct & promo (physical)
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Agency

Wunderman Kuala Lumpur

Client

Durex

Product/Service

Condoms/ Safe Sex

Brief

Modern love comes with modern distractions. With our increased screen dependency, there is less time than ever for proper intimacy.

Solution

Introducing Durex’s first-ever card game, ‘Durex Real Feels’, the game designed to put the love back in love-making.You and your lover/s are challenged across 3 card categories to spice up your flirt game, reveal your intimate selves, and let loose from your inhibitions. When it comes to Love, everyone wins!
Influencer couples play-tested the game in honest, raw videos.We launched a web-video and highlights of the game’s sexiest challenges. Finally, the game was made available for sale, and packed together with Durex’s premium range of condoms - for lovers to set the mood before getting busy, safely.

Credit

Group Business Director: Julian Lee
Business Manager: Nicklaus Lam

Associate Creative Director: TJ Wong
Copywriter: Bob Ooi

Art Director: Benjamin Ong
Senior Designer: Bluey Lai
Designer: Shaun Chan
Animator: Peter Meng

Social Media Specialist: Gray Ham

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