As a small player with only a fraction of the budget to gain a share of voice and become top of mind in this (Chinese New Year) season of ad-oversaturation.
Anchor Beer trolls the nation and saves CNY family reunions. While other brands’ CNY short films took an average of 3 minutes to tell the viewers to spend time with their families, Anchor Beer did it in seconds! Staying true to our tagline “real beer for real moments.”
Executive Creative Director: ensemble worldwide
Editor: Koh Chung Chek