The Only CNY Ad You Need to Watch

MERIT Best use of Cultural Insights in Digital Experiences
TheOnlyCNYAdYouNeedToWatch-Board.jpg

Agency

Ensemble Worldwide

Client

Anchor Beer

Product/Service

Anchor Beer

Brief

As a small player with only a fraction of the budget to gain a share of voice and become top of mind in this (Chinese New Year) season of ad-oversaturation.

Solution

Anchor Beer trolls the nation and saves CNY family reunions. While other brands’ CNY short films took an average of 3 minutes to tell the viewers to spend time with their families, Anchor Beer did it in seconds! Staying true to our tagline “real beer for real moments.”

Credit

Executive Creative Director: ensemble worldwide
Editor: Koh Chung Chek

 

Share