Goodbye Good Buy

MERIT Best digital-led integrated campaign
Goodbye Good Buy_Digital Experience Board.jpg





Online Classified

Brief used to be the go-to spot for big-ticket items like cars and property. But it was fast becoming irrelevant to younger customers who frequently traded smaller items.

We were tasked with helping the brand maintain its relevance to a new generation of buyers and sellers.


We release an online video together with a catchy song that cheekily contrasted the pain of losing with the joy of gaining.

This video then led viewers on a digital journey to our microsite, where they could then generate a shareable “breakup letter” for their items from 1 of 50 humorous templates. Giving them something for their social platforms, plus an instant spot on Malaysia’s largest Marketplace.


Executive Creative Director : Liew Sanyen

Creative Group Head : Chinwei Wong, Celestine Lau

Senior Copywriter : David Lim

Art Director : Lim Kean Woei

Designer : Estelle Lai

Programmer : Andrian Tam

Client Services Director : Jean Tang

Associate Account Director : Sharon Hew

Lead Strategist : Tanvi Singh

Production : Sotong Potong Studio