Bring To Light

BRONZE Innovation in Design
Bring To Light - SB.jpg

Agency

Geometry Global

Client

Voice of The Children

Product/Service

Child Advocacy Group

Brief

Stateless children are not recognised by any country as citizens. They have no ID, no rights and no access to education or healthcare. They live in darkness.

Solution

To raise awareness, we gave people the opportunity to bring stateless children to light through the simple gesture of signing to express their support. We collected signatures at public spaces and through mobile. The Bring To Light interactive experience is now an open source project ready to be executed in countries around Asia. All posters were successfully auctioned to raise funds for the cause.

Credit

Agency: Geometry Global
Regional ECD: Daniel Comar
ECD: Daniel Comar
Head of Design: Wendy Chiu
CD: Phoecus Lee
Designer: Tee Ching Kian, Wendy Chiu, Yong Jow Liie, Wayne Wang, Tommy Voon
Copywriter: Victor Fernandez, Mehdi Lamloum
Senior Account Manager: Ross Leong
Interface Team Lead: Yeo Chin Ling
Senior Developer: Lee Kok Keong
PR: Vivian Tan, Farah Zulkefly
GAD: Anne Oh, Jesse Mok
Production Manager: Ai Leng
Production House: SixtyMac, Studio DL, deTouche

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