Tealive Cup Sealer

MERIT Packaging Design
Tealive CupSealer.jpg

Agency

TBWA Kuala Lumpur

Client

Loob Holding Sdn. Bhd.

Product/Service

Tealive

Brief

After a phase of challenges, Tealive has successfully established its business momentum due to the support of its fans. How do we show our appreciation to them?

Solution

We created a series of cup sealers with cheeky tongue and mouth illustrations to spread smiles to people. The moment they poke their straw into the open mouths and take a sip, they would be greeted with the funny sensation of going mouth-to-mouth with a quirky, colourful character. This simple design helped to turn everyday bubble tea into a catalyst of happiness for Tealive drinkers everywhere.

Credit

Chief Creative Officer : Sa’ad Hussein / Gigi Lee
Managing Director : Yee Hui Tsin
Creative Director: Fazlee Sabbaruddin
Designer: Faridz Husaini, Amirul Halim,
Senior Art Director: Siew Voon Ho
Art Director: Suki Chuah
Associate Brand Director: Nur Iman Omar
Brand Manager: Denise Lee

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