re:cover

BRONZE Packaging Design
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Agency

TBWA Kuala Lumpur

Client

Cooler Lumpur Sdn Bhd

Product/Service

Music / Entertainment

Brief

At a time when vinyl albums are selling like hotcakes, classic Malaysian albums are given little attention. How can we shift the spotlight from foreign albums back to classic Malaysian albums, allowing them to be collected by young music collectors (aged 21-45 years) in Malaysia?

Solution

Introducing re:cover, a design project that gave classic Malaysian albums a modern and current look – thus making it cool among the young music collectors.

We collaborated with 12 local designers to redesign 12 classic Malaysian albums. The albums were chosen based on the impact they had on the local music scene. Each designer was paired to the album that spoke most to them. They could design it in their own styles, by using illustration, typography, oil painting and more – the only rule was that each design had to represent the album’s theme, song, or artist clearly. Every cover was meticulously crafted using different printing techniques, materials, and embellishments, to not only capture the essence of the record, but to make it different from the 11 other albums.

A limited number of covers were printed for each design. The re:cover project was endorsed by the Recording Industry Association of Malaysia (RIM).

Credit

Chief Creative Officer: Gigi Lee
Creative Director: Fazlee Sabbaruddin
Copywriter: Carmen Cheong
Art Director: Faridz Husaini, Chang Chun Boon,  Olivia Ariferiani,  Lee Kee Yeo,
Designer: Faridz Husaini, Chang Chun Boon, Olivia Ariferiani, Amirul Halim, Liyana Azwa, Aida Sa’ad, Tan Sueh Li, Ellie See, Ng Siow Foon, Driv Loo, See Yan, Nicholas Siew
Typographer: Faridz Husaini, Chang Chun Boon, Olivia Ariferiani, Amirul Halim, Liyana Azwa, Aida Sa’ad, Tan Sueh Li, Ellie See, Ng Siow Foon, Driv Loo,
Illustrator: Faridz Husaini, Chang Chun Boon, Olivia Ariferiani,  Amirul Halim, Liyana Azwa, Aida Sa’ad, Tan Sueh Li, Ellie See, Ng Siow Foon, Driv Loo,
Chairman: Sa’ad Hussein
Managing Director: Hui Tsin Yee
Senior Account Manager: Pauline Teoh
Senior AV Producer: Fabian Lum
Head of Studio Production: Andy Ng
Print Producer: Shelly Ahmad

 

 

 

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