Disruption, Locally Flavoured

BRONZE Brand Identity Design
Disruption Locally Flavoured-Lego.jpg
Disruption Locally Flavoured-Candy.jpg
Disruption Locally Flavoured-Ais Krim.jpg
Disruption Locally Flavoured (Supporting Board).jpg
Disruption Locally Flavoured-Unequal.jpg
Disruption Locally Flavoured-Laksa.jpg
Disruption Locally Flavoured-Sotong.jpg
Disruption Locally Flavoured-TV.jpg
Disruption Locally Flavoured (Main Board).jpg
Disruption Locally Flavoured-White Rabbit.jpg

Agency

TBWA Kuala Lumpur

Client

TBWA Kuala Lumpur Sdn Bhd

Product/Service

NA

Brief

The BACKSLASH ( \ ) is a design element that defines our agency’s stance – non-conventional thinking and disruptive work. It is used worldwide. We wanted the Malaysian office to have its own set of backslash designs, by incorporating Malaysian elements.

Solution

The designers were given a free hand to design the backslash any way they see fit. But, they had to use elements that tie back to Malaysia, like flowers, plants, food items, childhood memories and more. The designs were tailored for different brands and clients. They were also used as office decorations, as well as social postings and facebook cover photos. Some designs were also used by other offices around the world.

Credit

Chief Creative Officer: Gigi Lee
Chairman: Sa’ad Hussein
Managing Director: Yee Hui Tsin
Designers: Olivia Ariferiani, Izmeq Fenner, See Yan, Faridz Husaini, Nikki Yong, Sara Chong, Anlyne Chen, Ezra Quek, Joanna Mak, Adelle Adrian
Illustrators: Olivia Ariferiani, Izmeq Fenner, See Yan, Faridz Husaini, Nikki Yong, Sara Chong, Anlyne Chen, Ezra Quek, Joanna Mak, Adelle Adrian, Hansel Lok
Editor: Azimah Mohd Noor
Camera: How Mei Ai
Head of Studio & Production: Andy Ng
Production manager: Benson Clive
Print Producer: Shelly Ahmad

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