Wedding Without Fins

MERIT Kancil for Good: Outdoor
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Agency

Spin Communications

Client

WWF-Malaysia

Product/Service

Wedding Without Fins

Brief

Create awareness among a new generation of Chinese Malaysians at a marrying age to reduce the consumption of shark fin soup.

Solution

Provide marrying couples the platform to help make a change. WWF is giving them the opportunity to turn their wedding backdrops into an anti-finning message, turning the very events where shark fin soup has become synonymous with – wedding banquets – as mediums to help the cause.

Credit

Managing Director : Chit Quah
Executive Creative Director: Teh Le Vin
Account Manager: Stella Choo
Copywriter: Joshua Tan
Art Director: Yap Jiad Li
Artists: Sshown Chang, Marianne Tan, Ripple Root, Sylvia Chin

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