INNI PUPPET SHOW

MERIT C8.1 Best Use of Promotions - Single
INNIPUPPETSHOW_BestUseofPromotions_Board.jpg

Agency

Isobar

Client

innisfree Malaysia

Product/Service

Cosmetics

Brief

innisfree wanted to introduce its 2016 Green Christmas products in a market that was cluttered with festive promotions.

Solution

The Green Christmas Puppet Show - The first-ever live treat on Facebook from a cosmetic brand in Malaysia.

Instead of the usual promos, innisfree gave its fans a surprise of the Green Christmas Puppet Show - a series of Live Videos for them to enjoy and interact with the brand in real time, while learning about Green Christmas products and its DIY theme.

The result:
- All Green Christmas DIY Music Box sets were SOLD OUT
- innisfree’s Facebook fan base increased by 13,000 fans
- The campaign gained 24,000 Views, 39,000 Reactions and 8,500 Comments in total

Credit

Executive Creative Director: Liew Sanyen
Creative Group Head: Chinwei Wong
Copywriter: Too Wei Lian
Senior Art Director: Joe Chan
Designer: Estelle Lai
Designer: Stephanie Wong

Web Developer: Andrian Tam

Project Director: Elwin Tan
Account Executive: Sarah Lim

Clients:
Brand General Manager: Johnny Nam
Assistant Marketing PR Manager: Peggy Low
Senior PR Executive: Yap Joo Yee

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