UNCOVER MALAYSIA

MERIT B7.1 Media - Campaign
Uncover_Malaysia_MediaCampaign.jpg

Agency

Isobar

Client

National Geographic Channel

Product/Service

TV Channel

Brief

National Geographic Channel’s mission is to encourage people’s curiosity about the world around them - but with young Malaysians being so used to instant internet information access, they are no longer motivated to explore beyond their digital screens.

Solution

Pique our young Malaysian audiences with a series of highly visual, custom-built, interactive installations that invite them to look, touch and more importantly, discover a side of Malaysia they have never seen. The follow through: To continue the discovery with a line-up of related National Geographic Channel programmes. TV ratings increased by 77% in comparison with ratings in the 4 weeks before the campaign. The series of shows managed to reach an incremental 66% of TV audiences for the same time band.

Credit

Executive Creative Director: Liew Sanyen
Creative Group Head: Celestine Lau
Copywriter: Gary Hor Kok Chiu
Art Director: Lim Kean Woei
Designer: Sean Liew
Designer: Stephanie Wong
Developer: Jonathan Ong Pao Chang
Developer: Wong Nyook Ying
Developer: Ooi Choong Ching

Project Director: Elwin Tan
Associate Account Director: Clarence Lee
Account Executive: Sarah Lim

Clients:
FOX NETWORK GROUPS Marketing Director: Penny Tan
FOX NETWORK GROUPS Marketing Manager: Yip Yi Ling

Event Management: The Craftmen

Production House: Hotaruz Interactive

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