APD
Maxis
Maxis 4G Network
Malaysia’s telecommunications industry has always been a highly competitive one. In 2016, the conflict escalated with an intense price war between the top four mobile operators. Maxis needs to differentiate itself in a way that doesn’t involve price. This means creating novel and unforgettable experiences that emphasize the superior speed and coverage of its 4G network.
Online video consumption is on the rise, especially via mobile data. We took this opportunity to create Malaysia’s first 360
ECD : Tang Wai Hoong
Creative Group Head : Chui Tuck Loong
Copywriter : David Lim
Art Director : Azlaili Mohd. Yunus
Designer : Yuki Lim, Paris Kan
Social : Kathleen De Cruz, Joceline Rao
Account Servicing : Elaine Giam
Client : Jay Loh Pui Qwai, Ng Li Fern, Bernard Lee
