What's in the milk?

MERIT CR16.1 Art Direction - Single

Agency

BBDO (Malaysia) Sdn Bhd

Client

Fonterra

Product/Service

Anmum Essential

Brief

To make parents question the amount of sugar content in their children’s milk.

Credit

Executive Creative Director: VJ Anand

Creative Director: Lee Tak Shune

Creative Group Head / Art Director: Jules Yap

Copywriter: Krystle Morais

Agency Producer: Han Pei Lee, Nyok Hwa

Client Servicing: Elle Kennedy, Maverick Teh

Film Director: Sling Ng