POLITICS

MERIT CR10.1 Graphic Design - Single
Cziplee (final) - POLITICS.jpg

Agency

Hakuhodo Malaysia Sdn Bhd

Client

CzipLee Group of Companies

Product/Service

Stationery (Highlighters)

Brief

Stationery shops are all the same. From the products they sell to the buying experience. Promotions and statements that make comparisons to the competition are unwise. We had to brand CzipLee with a smart and fresh position from the rest.

Solution

Product insight. Reimagined words. Microphotography. Vibrant colours. Impactful posters.

Credit

Creative Director: John Dorai
Art Director(s): Kenny Pang, Clement Lim
Copywriter(s): Jeihan Lee, John Dorai
Designer(s): Kenny Pang, Clement Lim
Photographer: DL Studios
Client Service: Loke Chew Ling
Print Producer: Chris Yeap

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