BBDO (Malaysia) Sdn Bhd
National Cancer Society Malaysia
Cancer Awareness
To create awareness about the disease among the youth, in addition to highlighting NCSM’s youth groups.
CLLBR8 is a project to get streetwear brands onboard to spread cancer awareness among young people, most of who care more about copping the latest streetwear than about cancer.
To do this, we hijacked popular streetwear staple and limited edition pieces, and remixed them with our own unique designs, each one telling a story about a particular type of cancer.
With this project, we hit up streetwear brands to get their help so that their young fan base can go from caring about how they look on the outside, to caring for their health on the inside.
CLLBR8.
Street Awearness.
Executive Creative Director: VJ Anand
Creative Director: Lee Tak Shune
Copywriter: Krystle Morais
Art Director: Dafi Alfadila
Designers: Heshvin Vasudevan, Liu Zun Zheng
AV: Abdul Hadi
