Hair Menu

BRONZE C4.1 Best Use Of In-Store & Shopper Marketing - Single
Hair Menu (Presentation Image).jpg

Agency

Y&R

Client

Luxasia (M) Sdn Bhd

Product/Service

Wella Professionals Haircare & Styling Products

Brief

People are afraid to change hairstyles because they don’t know how bad it might turn out. As a result, they just stick to their usual, and safe hairstyles all the time. Wella Professionals, a brand that’s all about bold expression, wanted to change that. They wanted to give their partner salons a promo tool that will help customers try new hairstyles. At the same time, they also want it to help their partner stylists express their creativity to the fullest.

Solution

A simple, low-tech-and-high-impact in-salon menu that comes in 20 hairstyles for him and her (curated by top Wella partner salon, Zen Salon) to let customers try out the hairstyle before getting them. Once selected, the menu card also shows stylists how to create the look, and guides customers on how to maintain the look, all with recommended Wella products.

Credit

Executive Creative Director:  Gigi Lee
Creative Director:  Emir Shafri, Joshua Tay
Art Director:  How Wei Zhong, Nicole Sue Tan, Gigi Lee
Copywriter:  Claira Chan, Emir Shafri
Designer :  How Wei Zhong, Nicole Sue Tan, Ezra Quek Xian Huat, Chan Wai Guan
Illustrator:  How Wei Zhong, Nicole Sue Tan, Ezra Quek Xian Huat, Chan Wai Guan
Typographer: How Wei Zhong, Nicole Sue Tan
Photographer: Image Rom
Account Servicing: Lisa Hezila, Michelle Ngu
Print Production:  TL Tan, Louie Hoo
AV Producer: Robert Aw
Film/Production:  Motion Rom
Hairstyle: Zen Salon, Mid Valley
Printer:  Hoffset Printing Sdn Bhd, KB Colour Image Sdn Bhd
Client Supervisor:  Valerie Siah

 

 

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