Hakuhodo Malaysia Sdn Bhd
Taisho Pharmaceuticals (M) Sdn. Bhd.
Livita Honey Energy Drink
Energy drinks have been increasingly marketed to extreme sports activities. Livita Energy Drinks have a very small market share, but its drinks are perfect to combat drowsiness. They needed to break the clutter in a fun and entertaining way.
The need to work long hours is increasing. Drowsiness is the enemy, sometimes a fatal one. So we took an anecdote of falling asleep and visualised how Livita Energy Drinks combat drowsiness.
Creative Director: John Dorai
Art Director(s): Kenny Pang, Clement Lim
Copywriter(s): Jeihan Lee, John Dorai
Designer(s): Kenny Pang, Clement Lim
Illustrator: CUE Art & Design Associates
Photographer: CUE Art & Design Associates
Client Service: Loke Chew Ling
Print Producer: Chris Yeap
